ENTERTAINMENT, MEDIA & SPORTS

Brand Strategy, Marketing, Branded Content & Partnerships

EXPERIENCE

Consultant Roles: Chief Marketing Officer, Chief of Staff, Event Curator/ Advisory Board Member / New York, NY / 2019–Present
Consultant and Advisor to C-Suite and senior management. Lead marketing vision and implementation, sales and revenue strategy for global franchises and Blue Chip brands. Design department infrastructure, roles and growth plans. Establish processes and best practices across functions, disciplines and teams. Highlights:

  • ADVISORY BOARD & CHIEF MARKETING OFFICER / TMI UNIVERSAL: Executive board member for talent representation and marketing firm; lead corporate marketing vision and collaboration across sports, entertainment, modeling and fashion divisions.

  • HEAD OF BRAND MARKETING / CONFIDENTIAL MUSIC FESTIVAL (COVID-19 Hiatus): Strategy and planning of music and cultural arts festival launch for U.S. entertainment district. Oversight includes brand strategy, marketing, ticket sales, content development, attendee experience, on-site operations, public health and safety, and recruitment.

  • CONTENT AND PROGRAM DESIGN CONSULTANT: As TEDxEAST Co-Founder and Organizer, provide conference strategy, curation and content development of TED-like events for corporate firms and global brands.

Vice President, Marketing Partnerships / American Dream, Triple Five Group / East Rutherford, NJ / 2018
Led the partnerships and sponsorships acquisition strategy for $3B entertainment, dining and retail destination with projected 40M visitors annually. Authored corporate brand vision and designed a robust marketing toolkit utilized by teams company-wide. Worked with leadership team to align creative and financial goals, leveraging and monetizing partnership opportunities valued at $100+M for Citi, Samsung, Lyft, Nickelodeon, DreamWorks, Anheuser-Busch, Cirque du Soleil, Merlin Entertainments, the NY Jets and NY Giants. Secured Coca-Cola with a term value of $70MM over 10 years.

Director of Marketing / Production Glue / New York, NY / 2014–2016
First executive hire and key member of strategic leadership team. Led corporate re-brand, marketing and revenue growth strategy of live events and brand experiences company. Oversight of strategy through execution of marketing operations, branded content, social media, client relationships, new website launch, and business development. Designed team infrastructure and recruitment, and defined company-wide processes and best practices. Brand work includes Nike, HBO, Bloomberg Philanthropies, SXSW, Samsung, One World Observatory, and YouTube. Awards include Clio Image (Nike NBA All Star Weekend) and Event Marketer (AMC Fear the Walking Dead @ Comic-Con).

Director, Client Services / George P. Johnson Experience Marketing / New York, NY / 2012–2014
Recruited to launch the NY HQ for brand experiences agency/holding company, representing and pitching offerings across network of 13-agencies. Led marketing and client relationships for Fortune 100 accounts, leading team of 20+ inter-disciplinary staffers. Won, led and renewed Samsung account at 3x revenue increase and 27% resource efficiencies: with oversight across US & Korea C-Suite. Leading a team of 20+ inter-disciplinary staffer, delivered Samsung’s most successful Hope for Children corporate program in 12 years. Secured KPMG global contract; spearheaded collaborative offerings across our US-UK-Beijing-Singapore offices.

Head of Marketing & Brand Experience / ReignMaker Marketing / New York, NY / 2006-2012                
Strategic marketing and coach to Blue Chip live entertainment brands and their marketing agencies. Highlights:

  • VICE PRESIDENT, ACCOUNT DIRECTOR / AMERICAN EXPRESS ENTERTAINMENT ACCESS (MOMENTUM WORLDWIDE / IPG): Advisor and client lead during re-negotiation of Tier 1 partnerships. Doubled partnership revenue from $16M to $31M by designing new ownable and scalable live and digital experiences, superior online ticketing and e-commerce UX, and rollout of content-based assets for Ticketmaster, Live Nation, AEG, Madison Square Garden, Staples Center, NBA & NHL teams.

  • CO-FOUNDER & ORGANIZER / TEDxEast (TED CONFERENCES): Produced consistently sold-out TED-branded By-Invitation-Only events catering to 500 industry thought-leaders focused on Ideas Worth Spreading global mission. Led marketing, production, speaker coaching, and Talk content and presentation editing. Speakers included TED curator Chris Anderson, Tony Award-winning producer David Binder, Michelin star chef Thomas Keller and performances by Grammy Award-winner Suzanne Vega and nationally acclaimed PS22 Chorus.

  • VICE PRESIDENT, ACCOUNT DIRECTOR / GOOGLE (CO OP / HAVAS): Designed immersive, branded environments to support corporate culture, values, productivity and employee experience, including themed communal areas, conference rooms, and transitional spaces. Work achieved extensive press coverage.

  • MARKETING DIRECTOR / AEG LIVE and PRUDENTIAL CENTER ARENA (NJ): Led 16-market team across US & Canada to deliver concert tour ticket sales revenue, exceeding goals during down market. Recruited internally to join Prudential Center grand opening marketing team. Led Amex/Ticketmaster partnership for Bon Jovi 10-night sold-out run.

Director of Marketing, Concerts & Attractions / Madison Square Garden Entertainment / New York, NY / 2000–2005
Oversaw the marketing vision for Concerts and Attractions division, focusing on brand experience, ticket sales, membership programs, dining experiences, attendee engagement, and digital UX for MSG Arena, Theater at MSG, Radio City Music Hall and partner venues and stadiums. Managed $3M budget and generated $50MM+ in revenue and negotiated $7MM+ in media exposure annually. Collaborated across the music, sports, media, theatre, film and entertainment portfolio, including the Knicks, Rangers, Liberty, WE TV, Bravo, MSG Network, and Radio City Christmas Spectacular. Lead marketer on Tier-1 sponsorship packaging, asset ideation and activation for American Express, Chase, Mercedes Benz and Diageo. Awards included multiple years of Pollstar Arena of the Year and Venue of the Year, based on YOY record-breaking ticket sales.

ADDITIONAL EXPERIENCE

Broadcast Media / Radio:  Emmis Communications (98.7KISS FM WRKS, HOT97 WQHT, CD101.9 WQCD), ABC (95.5 WPLJ) and CBS (92.3FM K-ROCK WXRK)
Certified Executive Coach / New York, NY / 2008-Ongoing: Coach individuals across all levels of seniority to improve organizational performance and leadership qualities, as well as advise corporate executives transitioning to start-ups and small businesses. Corporate and individual clients include CNN / WarnerMedia, Madison Square Garden, HBO and NYU.

EDUCATION, CERTIFICATIONS and MENTORING

Bachelor of Arts in Organizational Behavior and Communication, New York University, New York, NY
Executive Coach / Certification: New York University/Leadership & Human Capital Management
Mentoring: Volunteer, New York University Career Development Mentor Network.  Launched first-ever Mentor-In-Residence program (Oct 2019)

CONTACT: cfa913@gmail.com